Corporate identity
When you start your own company, one of your first key aims is to make a credible impact in your chosen marketplace and making yourself stand out in a professional manner is a crucial first step in promoting your business.
If you are a small start up company or an enterprise struggling to get going you should consider having a logo professionally designed and implemented within a corporate branding exercise. That may sound very grand but simply it means presenting yourself in a more professional and most importantly a more consistent way. Clients are much more likely to buy your products and/or services if you appear to be professional and return if they can remember you and link your name to a consistent image that is easily identifiable.
The following two pages describe the types of logo you might go for depending on how they match your business and your goals.
When you are happy with your logo and feel that it visually portrays the right image for your company and tells your clients what you do, make sure you use it across all of your marketing collateral. You never get a second chance to make a first impression!
